Smoke Clears For Imperial Tobacco As 2011 Problems Fade

Published in Company Comment on 24 July 2012

Nine-month revenue grows by 3%.

Imperial Tobacco (LSE: IMT), one of the world's largest cigarette groups, sharing space with British American Tobacco (LSE: BATS), Reynolds American (NYSE: RAI.US), Lorillard (NYSE: LO.US) and Altria Group (NYSE: MO.US), announced Tuesday that it has pushed through price increases to grow its nine-month revenue by 3%.

Imperial, which sells more than 340 billion cigarettes a year namely in Britain, Germany and Spain, said its volumes through the end of June actually fell 3%, meaning it relied on price increases to drive overall sales growth.

Chief executive Alison Cooper said that four key brands -- Davidoff, Gauloises Blondes, West and JPS -- drove overall growth with revenues up 13%, while strong emerging market growth in areas like Asia-Pacific and Africa helped offset still difficult markets such as Spain.

"This good performance builds on the positive sales momentum we're generating across our total tobacco portfolio in both EU and Non-EU markets.

"Consistently applying our sales growth drivers to enhance sales across our regions is our priority for the remainder of the year. Challenging conditions persist in some markets but we have a strong record of delivering growth in this environment and remain in a good position to continue maximising value for shareholders."

Imperial Tobacco has aimed to counter the downturn in Europe by offering cheaper cigarettes and roll-your-own tobacco products for many smokers, and also by increasing the price of brands for more affluent consumers.

The group saw a return to sales growth in the first three months of 2012 to offset a fall in the last quarter of 2011 when Spanish woes, destocking in the United States and Ukraine and United Nations sanctions on Syria hit group revenues.

Along with the rest of the market, Imperial Tobacco shares took a beating in late 2008, though they have staged a steady comeback since -- increasing about 65% from the lows in 2009.

So is now the time to buy?

Tobacco may not be an ethical investment, and tighter regulations and rising excise duties might limit future growth. But this hasn't stopped one of Britain's wealthiest investors, Neil Woodford, from continuing to back his three favourite sin stocks.

One of Imperial's biggest competitors, British American Tobacco, reports half-year results on Wednesday, and I'm curious to see if it's facing similar slowdown in volumes which it's offsetting by increasing pricing.

But if you're itching to invest alongside Mr Woodford in some of his favourite shares, you can see which companies he's bullish on in, 8 Shares Held by Britain's Super Investor, a special free report prepared by The Motley Fool.

It features investment ideas in three popular sectors: tobacco, telecoms and pharmaceuticals. Download your free copy here.

More investing opportunities from The Motley Fool:

> Jill does not own shares in any company mentioned.

Share & subscribe


The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.


There are no comments yet - why not be the first?

Join the conversation

Please take note - some tags have changed.

Line breaks are converted automatically.

You may use the following tags in your post: [b]bolded text[/b], [i]italicised text[/i]. All other tags will be removed from your post.

If you want to add a link, please ensure you type it as as opposed to

Hello stranger

To add your own comment, please login.

Not yet registered? Register now.