Sports Direct Profits From Olympics As Sales Increase 25%

Published in Company Comment on 5 September 2012

Sports retailer gains boost from London 2012.

After a healthy boost from the European Championships earlier this summer, Sports Direct (LSE: SPD) has enjoyed another profitable knock-on effect from a nation wrapped up in athletic euphoria, thanks to the success of the Olympic Games.

In its interim management statement, the company revealed that year-on-year group total sales increased by 25.3% to £519m, while gross profit increased 20.4% to £211.1m. At the time of writing, shares were up 13.50p (4.3%) this morning.

Chief executive Dave Forsey commented: "During this unprecedented sporting summer our Retail performance continues to go from strength to strength. Since the end of July trading has remained equally strong, especially within the UK Sports Retail division where sales have also been boosted by the tremendous performance of Team GB at the London Olympics."

Sports Direct is one of the few success stories on the high street at the moment, during a time that has seen many of its rivals -- notably JJB Sports (LSE: JJB) -- suffer from a drop-off in footfall as consumers increasingly turn towards the internet to do their shopping. But Sports Direct seems to have an astute management team in place, opening eight and closing three core stores in the last quarter, while expansion into Europe continues with nine stores opened -- four in Belgium, two in Hungary, one in Slovenia, one in Portugal and one in France -- in addition to a store launching in Iceland with a joint-venture partner.

Indeed, fellow Fool Maynard Paton deemed it as "quite possibly the best retail opportunity in the market today" back in January -- and these trading results look like he's backed a winner. 

Find out what other sectors our top analysts here at the Fool have backed, by downloading a copy of our special report "Top Sectors For 2012" -- it's absolutely free, will be delivered to your inbox immediately, and even highlights our choice shares within each of the three sectors covered. What are you waiting for? Click here now to avoid missing out!

If you're keen to earn superior stock market returns, this free Motley Fool report -- "10 Steps To Making A Million In The Market" -- could help you on your way. The report highlights how choppy markets can still provide the big winners to take you to that magic million.

Further Motley Fool investment opportunities:

> Sam does not own shares in any of the shares mentioned in this article.

Share & subscribe

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

 

There are no comments yet - why not be the first?

Join the conversation

Please take note - some tags have changed.

Line breaks are converted automatically.

You may use the following tags in your post: [b]bolded text[/b], [i]italicised text[/i]. All other tags will be removed from your post.

If you want to add a link, please ensure you type it as http://www.fool.co.uk as opposed to www.fool.co.uk.

Hello stranger

To add your own comment, please login.

Not yet registered? Register now.