Harvey Jones weighs up GlaxoSmithKline (LSE: GSK).
It's time to go shopping for shares again, but where to start? Insurance titan Aviva (LSE: AV), which looks ripe for a re-rating? Dividend behemoth Vodafone (LSE: VOD)? Or maybe out-of-favour fashion giant Burberry (LSE: BRBY)?
There are plenty of great stocks to choose from, and I'm enjoying doing some window shopping. So here's the question I'm asking right now. Should I buy GlaxoSmithKline (LSE: GSK) (NYSE: GSK.US)?
The caring stock
In some respects, it's a daft question. I already own pharmo phatboy GlaxoSmithKline, the UK's biggest pharmaceutical company. I've taken the medicine twice, in August 2009 and again in August 2010.
I'm up around 25% overall, which isn't exactly shoot-the-lights-out performance, but then, pharmaceutical stocks aren't supposed to shoot anything.
They're supposed to soothe, nurture and care. They're also designed to smear you with the regular balm of nutritious dividends. That's good for your long-term wealth, and probably your skin tone as well.
Glaxo currently yields 4.9%, which is pretty healthy. Only 11 FTSE 100 (UKX) faves pay more, including SSE (LSE: SSE) at 5.9%, BAE Systems (LSE: BA.) at 5.8% and National Grid (LSE: NG) also at 5.8%.
Glaxo's yield is also covered 1.6 times, and looks reasonably solid.
Sniffs and snuffles
What's more, Glaxo is that little bit cheaper than one month ago. It has fallen from its 52-week high of £15.07 to £14.29 at the time of writing, a modest drop of 5%.
There's a reason for this, of course.
Despite its solid, defensive reputation, Glaxo can't defy the downturn altogether. The pharma giant had forecast rosy-cheeked sales growth this year, but was starting to feel peaky by the end of the second quarter, after catching a cold in Europe.
Total sales fell 4% to £6.5 billion, with an 8% drop in Europe. Sales volumes actually rose 1%, but cash-strapped European governments were cutting the price they paid for treatments.
In the first six months of 2012, Glaxo's half-year profits fell 15% in total. If Europe's health worsens, Glaxo's profits won't be immune.
Glaxo investors typically have robust constitutions, and will have no problem toughing this out. They still believe in chief executive Sir Andrew Witty's strategy of moving away from 'white pills and western markets' towards consumer healthcare and emerging markets, where there are great gains to be made.
The share now trades on a modest P/E of around 12x earnings.
So should I buy Glaxo? Should you? The answer partly depends on how robust you feel right now. If you're feeling frisky and risky, you might be tempted by a sexy cyclical stock instead.
But if your nerves are getting you down, and the dismal returns on cash are making you feel dizzy, Glaxo could prove a warm and snuggle comfort blanket.
If you're suffering from visions of a eurozone crisis, a US fiscal double dip and a Chinese hard landing, now could be the time to take some defensive medicine, and Glaxo has been dispensing that for years.
If you want a stock to make you healthy, wealthy and wise, you can't do much better than Glaxo. It's a firm favourite, and a definite long-term hold. If you haven't got any, further dips would make it a buy as well.
Yield to the yield
Glaxo is the second-largest holding in dividend ace Neil Woodford's Invesco Perpetual Income fund, taking up a whopping 8% of its portfolio.
If you would like to know the names of Eight Top Income Shares Held By Britain's Super Investor, why not download our special report by Motley Fool analysts? The report is completely free and shows where Mr Woodford believes the best high-yield stocks are to be found today. Availability is strictly limited, so download it now.
Are you looking to profit as a long-term investor? "10 Steps To Making A Million In The Market" is the latest Motley Fool guide to help Britain invest. Better. We urge you to read the report today -- while it's still free and available.
Further Motley Fool investment opportunities:
> Harvey Jones holds GlaxoSmithKline, Aviva, Vodafone and Invesco Perpetual Income. He doesn't own any other shares mentioned in this article. The Motley Fool has recommended shares in Burberry.